Kajiado: The Cabinet Secretary for Information, Communications and the Digital Economy, William Kabogo, has launched the Nosim FM transmitter at Oleleshwa Hills in Kajiado County, marking the official return of the Maasai language radio station after a decade of silence.
According to Kenya News Agency, the relaunch of Nosim FM, under the Kenya Broadcasting Corporation (KBC), seeks to boost access to information, promote cultural preservation, and empower pastoral communities through public broadcasting. Kabogo said the revival of Nosim FM marks a new era for public communication and community empowerment, symbolising renewal, inclusion, and trust.
"Today's event is about restoring connection, culture, and communication. We are celebrating the return of Nosim FM, a trusted companion to the people, a voice that informs, unites, and empowers communities across Kajiado County and beyond," said Kabogo. He added that the station's return reaffirms the Government's promise that no Kenyan, regardless of geography or background, will be left behind in the national communication and digital ecosystem.
"Nosim FM will now serve as a vital tool for community empowerment through information. Its informative content will enable communities to make informed decisions on land use, livelihoods, and resource management," he said.
Secretary for Information and Broadcasting Temesi Mukani noted that the return of Nosim FM forms part of the Government's broader strategy to expand media access in rural areas and promote national cohesion through inclusive communication platforms. He noted that radio remains one of the most inclusive and far-reaching media platforms, transcending barriers of language, technology, and geography, ensuring that even people in the most remote areas stay informed.
"Radio has a wider reach than most other media platforms especially in remote parts of the country. It helps bridge the information gap and keeps citizens engaged in national development," said Mukani.
KBC Managing Director Agnes Nguna said the station's revival marks a new chapter in the broadcaster's commitment to promoting diversity and inclusion through public broadcasting. "Nosim FM is more than just a radio station; it is a bridge that connects communities, preserves our heritage, and amplifies local voices. KBC remains dedicated to ensuring that every Kenyan, regardless of geography, can access reliable and culturally relevant information," she said.
Kajiado Deputy Governor, Martin Moshisho, hailed the comeback as a cultural and communication milestone for the Maa community, saying it restores a vital link that had been lost for ten years. "After a decade of silence, Nosim FM is finally back. Its revival marks a significant step in promoting our culture, enhancing access to information, and empowering our people," said Moshisho.
Also present were KBC Board Chair, Tom Mshindi, and Kajiado West Deputy County Commissioner, Lydia Munyi among other guests.