Kisumu: Kenya is one of the world's leading tourist destinations, drawing millions of visitors globally due to its adventure, cultural heritage, wildlife safaris, mountain climbing, and bird watching attractions.
According to Kenya News Agency, tourism is Kenya's third-largest source of foreign exchange revenue, following diaspora remittances and agriculture, with over 55 national parks, game reserves, and sanctuaries contributing to its allure.
As part of World Tourism Week 2025, Kisumu County took stakeholders and journalists on a daylong tour to highlight the area's hidden gems. Valley View Resort in Kiboswa, Kisumu West Sub-County, offers spectacular views of the Nandi Hills, attracting both local and international tourists. 'The location is beautiful and serene,' noted resident Golan Malakwen, emphasizing the area's peaceful ambiance.
Odili Gardens, located on the Kogony Hills in Nyahera, provides a different perspective, with stunning views of Kisumu city and Lake Victoria. John Onyango, a guide at the facility, highlighted the growing demand for authentic, culture-rich experiences. 'If you want moments that create lasting memories, Odili gardens provide exactly that,' he said.
Another attraction, the Kisumu Impala Sanctuary, managed by the Kenya Wildlife Service, offers a unique 'lakeshore walk with impalas,' featuring both free-ranging and caged animals. Farida Salim, Kisumu's County Executive Committee Member, stressed the importance of appreciating local attractions before seeking experiences elsewhere.
David Kones from the KWS Nyanza region emphasized the potential of hidden gems in the Western Tourism Circuit. 'Kisumu has a lot to offer,' he stated, advocating for innovation to strengthen conservation and tourism. The government is investing in infrastructure and restoration projects to diversify Kenya's tourism portfolio.
The Birds Arena in the KaJok'Oby Arboretum is another highlight, offering a paradise for bird enthusiasts. Ornithologist Gabriel Odhyambo described it as a 'living gallery' showcasing a variety of bird species.
Tourism Day, celebrated annually on September 27, raises awareness of the sector's importance. Despite challenges like climate change and the Covid-19 pandemic, Kenya's tourism industry is experiencing a resurgence. Tourist arrivals hit a record high of 2.09 million in 2023, and the country aims to receive three million tourists by the end of the year.
Kenya's National Tourism Strategy aims to accelerate tourism growth, partnering with county governments to promote Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism. The Tourism ministry reported a 31.5% increase in international visitors in 2023, with inbound tourism earnings reaching Sh352.54 billion.
The Kenya Tourism Board reported significant growth in the first half of 2024, with revenue reaching Sh142.5 billion and a 21.3% increase in international visitors compared to the same period in 2023.