Kitui: Kitui governor Dr. Julius Malombe has launched the Kitui Tourism Circuit in efforts to market the county's unique and natural, cultural, and historical treasures to the world. While presiding over the event themed: 'Unveiling the Rich and Diverse Tourism Treasures of Kitui County,' the governor noted that the launch was a significant step towards positioning the county among Kenya's top tourism destinations.
According to Kenya News Agency, the governor highlighted his administration's commitment to refining and marketing a vibrant and sustainable tourism circuit that links Kitui County with both the coastal region and the Mt. Kenya region. The event was held at the iconic, mythical, and towering Nzambani Rock in Kitui East.
The governor emphasized that the launch was not solely about tourism, but also about economic transformation, cultural pride, job creation, and placing Kitui on both the national and international tourism map. "Tourism is not merely about leisure and travel; it is a pillar of economic growth. It contributes to revenue generation, employment creation especially for youth and women, growth of SMEs and rural development," he stated.
The new circuit is expected to provide structure, visibility, and synergy to Kitui's previously scattered attractions, transforming them into a marketable, cohesive, and visitor-friendly package. "With the launch of the Kitui Tourism Circuit, we envision improved tourist experiences, diversified itineraries, and longer visitor stays," he added.
Attraction sites included in the circuit are South Kitui National Game Reserve, Mutomo Hill Plant Sanctuary and Reptile Park, Nzambani rock, Kalundu eco-park, Mutitu and Muumoni Important Bird Areas, Ngomeni Rock, and Mwingi National Game Reserve. The governor also cited breathtaking sceneries such as Ikoo Valley, Ulonzo Hills, and Kiongwe Hills, as well as sacred and historical sites including the Ikutha AIC Early Missionary Church and the Museve Shrine.
Dr. Malombe highlighted Kitui's rich cultural heritage, captured in the county's music, dance, indigenous crafts, and unique cuisines, making it a destination with something for every traveler. "To enhance access, safety, and visibility, we are erecting modern entry gates and partnering with Kenya Wildlife Service and other agencies," he explained.
In his appeal, Malombe called for partnerships, inviting investors, development partners, and local communities to tap into the opportunities in the tourism and hospitality industry. "I urge our people, especially youth and women, to actively engage in enterprises linked to tourism be it cultural performances, crafts, camp sites, or hotels. This is our chance to grow together," he appealed.
Kitui deputy governor Augustine Kanani, who also serves as the County Executive for Tourism, Hospitality, and Game Reserves, echoed the governor's remarks. "When we launch the Kitui tourism circuit, we are not just opening our doors to visitors, but also inviting investors to be part of Kitui's growth story. Our people now have a chance to set up conservancies, camps, and hotels that will create jobs and uplift livelihoods," he said.
The launch event brought together tourism stakeholders, community leaders, and visitors, marking a historic milestone for Kitui County's tourism journey.