Nairobi: Practical skills are crucial in any training prior to seeking employment in any professional field, including the media. However, many students in Kenya find themselves at a crossroad in attaining such experience due to limited industrial attachment opportunities. In a world of constant information flow, efficient media training is essential. It trains individuals to clearly and concisely share their messages and adapt communication for various audiences, which is vital for handling the fast-paced nature of modern media.
According to Kenya News Agency, Faith Muthoni, a 32-year-old Laikipia University communications graduate and entrepreneur in Thika, is addressing the media training deficit. Through her company, Newsline Media and Training Agency, she provides a crucial space for media and public relations students to gain real-world experience. Established in 2023, the agency bridges the gap between theoretical knowledge and practical skills that employers seek.
The agency functions as a media hub where aspiring journalists, content creators, and PR professionals gain hands-on experience, mentorship, and industry exposure. Faith emphasizes the agency's model of 'learning by doing,' where students engage in practical activities like covering events, producing short films, and running mock newsrooms. This approach ensures that trainees leave with portfolios and real-world experience, not just certificates.
Faith highlights the challenge of limited opportunities for young media graduates. Newsline steps in as a support system, offering tools, mentorship, networks, and a community. The transformation in students, from shy and uncertain to bold and creative, is a testament to the agency's impact.
Nicholas Balozi, a former intern at Newsline, credits his employment at a leading media production house in Nairobi to the rigorous training and mentorship he received at the agency. He explains that the hands-on sessions prepared him for a professional role, enabling him to secure a job immediately after his internship.
Looking ahead, Faith envisions Newsline as a regional hub for creativity and training, attracting media students from across East Africa. The goal is to partner with media houses, expand facilities, and showcase students' work, making Newsline a major player in quality media training in the region.
Newsline also empowers youth to be financially independent by offering online marketing courses. This training ensures that students can market their creativity and make money, regardless of employment status. Faith emphasizes the importance of preparation over waiting, encouraging young people to be creative, adaptable, and continuous learners.