Nairobi: Deputy Head of the Public Service (DHOPS), Amos Gathecha, has praised Communication and Information Officers for their significant efforts in amplifying government messaging and enhancing the visibility of Ministries, Departments, and Agencies (MDAs). This comes despite the evolving nature of communication styles and the shift away from traditional practices.
According to Kenya News Agency, Mr. Gathecha highlighted the vital role these officers play in shaping public understanding of government programmes and policies during a meeting with Government Spokesperson Dr. Isaac Mwaura at Harambee House. He stated, "Our communication officers are the bridge between government and the people. Their dedication ensures that citizens are well informed about the services, programmes, and opportunities available to them."
Mr. Gathecha reaffirmed the government's commitment to supporting these officers through capacity building, emphasizing that continuous training is necessary to ensure they remain effective in responding to the demands of a rapidly transforming communication environment. He called on training institutions to design courses that equip officers with modern communication skills to match the dynamic digital landscape.
Communication and Information Officers, deployed across MDAs, are tasked with communicating government policies, programmes, and services to citizens while providing feedback to policymakers. Their sector supports transparency, accountability, and citizen awareness. Dr. Mwaura elaborated on the functions of his office since its establishment, emphasizing its role in coordinating government communication, issuing official statements, and clarifying policy matters on behalf of the Government.
Dr. Mwaura also noted that new approaches, such as the use of Gava quotes, reels, TikToks, and town halls, have enhanced citizen engagement, especially among the youth and digital-first audiences. Additionally, the government is leveraging live streaming of key events, interactive Twitter/X Spaces, podcasts, infographics, blogs, newsletters, and media partnerships to ensure wide and inclusive reach. These platforms provide opportunities for real-time interaction, storytelling, and simplified policy communication, enabling citizens to access accurate information and participate in discussions on national priorities.
Furthermore, Mwaura emphasized the continued investment in traditional communication channels such as radio programmes, community barazas, vernacular stations, print publications, and direct community outreach. These channels remain crucial in reaching audiences in rural areas and those with limited access to digital platforms, reinforcing the government's commitment to leave no one behind in the flow of public information.
Mwaura disclosed that a comprehensive Government Communication Strategy is under development to strengthen information flow and public participation. He added that the Kenya School of Government (KSG) and the Kenya Film School will collaborate in rolling out training programmes tailored for communication and information officers.