Tunisia launched the European Union-funded UNESCO World Heritage Route with a view to enhacing cultural and civilisational heritage and safeguarfing tangible and intangible heritage through the development of new tourist routes.

The launch event was attended by Minister of Tourism and Handicrafts Mohamed El Moez Belhassine, EU Ambassador to Tunisia Marcus Cornaro and German Ambassador in Tunis Peter Prgel,.

The project fits within Tunisia, our Destination programme. The latter is financed by the European bloc and Gerrmany’s Federal Ministry for Economic Cooperation and Development (BMZ) under the Promotion of Sustainable Tourism project carried out by the German Agency for International Cooperation.

Belhassine placed emphasis on the importance of the project in the development of the tourism sector and the diversification of products and the need to increase efforts to enhance the Tunisia destination.

The project, such as the Tunisian Culinary Journey, would re-stimulate economic activity in various regi
ons and open up new employment prospects for youth in a bid to ensure a tourist season the whole year round.

The minister shed light on the implementation of a promotional programme based on digitisation to shed light on the project. A platform that defines tourism itineraries for travel agencies, tour guides, hotel owners was put in place to this end.

Source: Agence Tunis Afrique Presse