Post: Youth in Taita Taveta Turn to Cotton Farming Amid Economic Hopes


Nairobi: A resurgence in cotton farming is transforming Taita Taveta County, providing jobless youth with opportunities and reviving a crop once considered obsolete. This agricultural revival is marked by a significant increase in the number of young farmers, driven by improved economic incentives from the government.



According to Kenya News Agency, Paul Rukwaro, a 21-year-old from Marondo village in Taveta sub-county, is among those leading this agricultural shift. Rukwaro, who aspires to become a teacher, has embraced cotton farming on a two-acre piece of land gifted by his father to raise funds for university fees. Despite achieving a C+ in his KCSE, financial constraints have hindered his educational aspirations. His venture into cotton farming represents both a personal and communal economic opportunity.



The broader revival of cotton farming in Taita Taveta is attributed to the government’s decision to increase the buying price of cotton from Sh52 to Sh72 per kilo. This policy change has injected new vitality into the sector, attracting over 100 young people to take up cotton farming in recent months. The shift is significant in a region where cotton farming was previously dominated by the older generation.



Hesmond Olweny, Development Manager at Thika Cloth Mills (TCM), commended the involvement of young farmers during a recent visit to the county. He emphasized the importance of youth in the future of Kenya’s textile industry and assured farmers of TCM’s commitment to purchasing all the cotton produced. TCM’s support includes providing subsidized seeds and fertilizers, which are crucial for the farmers’ success.



The impact of this agricultural revival is also reflected in local farmers’ cooperatives. Chausiku Ramadhani, chairperson of the Pamba ni Mali Cotton Farmers’ Cooperative, noted that youth now compose a significant portion of their membership. With over 100 young members, the cooperative is benefiting from favorable market conditions and the introduction of BT cotton, which matures quickly and is pest-resistant.



This shift in agricultural practices also signals a cultural change, as more parents are willing to pass land onto their children, enabling them to engage in farming. Despite the challenges, Rukwaro remains hopeful that his efforts will eventually fund his educational pursuits. His dedication to his dream of becoming a teacher underscores the broader aspirations driving this new generation of farmers in Taita Taveta County.

Jetex Announces Opening in Sofia

Jetex Sofia is anticipated to welcome its first guests in Q4 2026. Dubai, Aug. 24, 2026 (GLOBE NEWSWIRE) — Jetex, the world’s leading luxury lifestyle brand, and SOF Connect have signed an agreement to develop and operate a VIP lounge at Vasil Levski Sofia Airport, the main international airport of Bulgaria and the sixth-largest international […]

SOUEAST Showcases S08 DM at Egypt’s North Coast Roadshow

ALAMEIN, Egypt, Aug. 14, 2026 (GLOBE NEWSWIRE) — Stretching from the vibrant Seashell North Coast to the exclusive Mountain View Ras El Hekma, Egypt’s North Coast is known as the “Pearl of the Mediterranean,” attracting visitors from around the world. As SOUEAST celebrates its first anniversary in the Egyptian market, the brand has kicked off […]

SOUEAST Showcases S08 DM at Egypt’s North Coast Roadshow

ALAMEIN, Egypt, Aug. 14, 2026 (GLOBE NEWSWIRE) — Stretching from the vibrant Seashell North Coast to the exclusive Mountain View Ras El Hekma, Egypt’s North Coast is known as the “Pearl of the Mediterranean,” attracting visitors from around the world. As SOUEAST celebrates its first anniversary in the Egyptian market, the brand has kicked off […]

iHerb célèbre 30 ans à rendre la santé et le bien-être accessibles avec une grande opération promotionnelle mondiale

Cette campagne anniversaire propose d’importantes réductions sur plus de 600 marques, tandis qu’iHerb étend sa plateforme d’achat à 46 langues, reflet de la demande mondiale croissante pour les produits de santé et de bien-être IRVINE, Californie, 13 août 2026 (GLOBE NEWSWIRE) — iHerb, l’un des principaux détaillants en ligne de vitamines, minéraux, compléments alimentaires et […]

Nominations to Key Positions Announced by the White House

Washington: Leslie Becera from Virginia has been nominated to serve as an Assistant Secretary of Transportation, while Justin Bytheway from Utah has been nominated to become Ambassador Extraordinary and Plenipotentiary to the Kingdom of Tonga.

Accor…