Nairobi: The government is actively working to resolve challenges hindering the floriculture sector from reaching its full potential in national economic and social development. Agriculture and Livestock Cabinet Secretary Mutahi Kagwe announced efforts in collaboration with the National Horticulture Standing Committee (NHSC) to address these concerns comprehensively.
According to Kenya News Agency, Kagwe revealed that he has received a memorandum from sector players outlining the issues faced. In response, the government is adopting a cross-sectoral approach, engaging with the Ministry of Investment, Trade, and Industry, the National Treasury, Kenya Revenue Authority (KRA), Ministry of Transport, and Kenya Airways, among others, to formulate sustainable solutions.
While speaking at the International Floriculture Trade Expo (IFTEX) 2025 in Nairobi, Kagwe highlighted the EU Regulation (2024/2004) compliance requirement for exporting fresh-cut roses as a key challenge. This regulation, effective from April 26, 2025, aims to prevent the introduction of the False Coddling Moth (FCM) in EU territories. He affirmed that relevant authorities have successfully implemented the FCM Systems Approach (FCMSA) to comply with this requirement.
To further support compliance, Kenya plans to send a government delegation to the EU to discuss the implementation of this protocol, particularly for small growers, and to address tariff and non-tariff barriers. Kagwe emphasized the need for shared responsibility with trading and development partners in meeting these requirements, alongside commitments to climate change mitigation and adherence to EU Deforestation Regulations.
Kagwe also mentioned ongoing discussions with the Ministry of Transport, KQ, KCAA, KenTrade, and KRA to address high air-freight charges. Additionally, Kenya is exploring new markets with agencies like the Kenya Investment Authority (KenInvest) and KEPROBA to expand global market share beyond traditional destinations.
The event saw participation from over 500 international buyers, with a focus on forging new partnerships and exploring markets in the EU, Middle East, and Asia. Kagwe stressed the government's commitment to streamlining policies, investing in research, and upgrading infrastructure to maintain Kenya's dominance in the global floriculture industry.
Prof. Theophilus Mutui, Managing Director of KEPHIS, reported that last year saw the inspection and export of over 573,773 fresh produce consignments, contributing significantly to the country's foreign exchange earnings and creating over 200,000 direct jobs.
Dick van Raamsdonk, president of HPP Exhibitions, noted the increasing participation in IFTEX, with 82 new growers joining this year's exhibition, reflecting the sector's growth and potential. Kenya remains the third-largest exporter of cut flowers globally, exporting to over 60 countries and generating substantial economic value.
The event was attended by UAE Ambassador to Kenya H.E. Dr. Salim Ibrahim Binahmed Mohammed AlNaqbi and Lee Kinyanjui, Cabinet Secretary for Investment, Trade, and Industry, underscoring the sector's importance to Kenya's economy.